![]() To catch your greatest audience you zero in on the 19-year-old male. Later, the AIP publicity department devised a strategy called "the Peter Pan Syndrome":Ī) a younger child will watch anything an older child will watch ī) an older child will not watch anything a younger child will watch Ĭ) a girl will watch anything a boy will watch ĭ) a boy will not watch anything a girl will watch Fornication ( sex appeal for young adults).Fantasy (acted-out fantasies common to the audience).Oratory (notable dialogue and speeches).Revolution (novel or controversial themes and ideas).Arkoff related his tried-and-true "ARKOFF formula" for producing a successful low-budget movie years later, during a 1980s talk show appearance. : 156 A sequence of tasks in a typical production involved creating a great title, getting an artist such as Albert Kallis who supervised all AIP artwork from 1955–73 to create a dynamic, eye-catching poster, then raising the cash, and finally writing and casting the film. ![]() AIP would question their exhibitors (who often provided 20% of AIP's financing : 35 ) what they thought of the success of a title, then would have a writer create a script for it. : 126ĪIP was the first company to use focus groups, polling American teenagers about what they would like to see and using their responses to determine titles, stars, and story content. AIP stopped making Westerns with Arkoff explaining: "To compete with television westerns you have to have color, big stars and $2,000,000". When many of ARC/AIP's first releases failed to earn a profit, Arkoff quizzed film exhibitors who told him of the value of the teenage market as adults were watching television. In the 1950s, the company had a number of actors under contract, including John Ashley, Fay Spain and Steve Terrell. The company also hired Les Baxter and Ronald Stein to compose many of its film scores. The early rubber monster suits and miniatures of Paul Blaisdell were used in AIP's science fiction films. His innovative use of surreal color and odd lenses and angles gave AIP films a signature look. famous for his camera work on a number of exotic documentaries and the Oscar winner, High Noon, was chief cinematographer. ![]() Other writers included Ray Russell, Richard Matheson and Charles Beaumont. Griffith wrote many of the early films, along with Arkoff's brother-in-law, Lou Rusoff, who later produced many of the films he had written. Nicholson and Arkoff served as executive producers while Roger Corman and Alex Gordon were the principal film producers and, sometimes, directors. 4.3.5 International American International. ![]()
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